Learn Pay-Per-Click (PPC) Advertising secrets, and you can earn more money than all your friends and family!
Pay-Per-Click (PPC) Advertising has helped thousands of people just like yourself to become successful working from home.
Don’t worry about the procedure. Pay-Per-Click (PPC) Advertising is one of the easiest ways to make money online.
Contents
What is Pay-Per-Click (PPC) advertising?
Pay-Per-Click (PPC) advertising is a type of internet marketing where marketers pay a charge each time when anyone clicks on them. Pay campaigns per click often last for a few months at a period. You will need to have a budget for your campaign. You must evaluate the amount you may have to pay. Also, learn about what your target market is and who can compete for your PPC campaign.
Purposes of Pay-Per-Click (PPC) advertising
Pay per click advertising has a number of purposes, including:
Building a customer base. Pay per click advertising can help attract new customers on a continuous basis. With the right market, your Pay per click campaign can help you build a significant customer base over time.
Driving traffic to your website. Pay-per-click (PPC) advertisements are a type of internet marketing. Marketers pay a charge with every click. Pay campaigns per click often last for a few months at a period. So, you will need to budget your campaign wisely for your PPC campaign.
Pay per click advertising is a source of targeted traffic for websites and landing pages. Pay per click programs usually drive more relevant traffic than other forms of Internet marketing strategies. It is because the ads are related to search terms that potential customers are actively using at that moment in time. Even if someone has not yet made it onto your site.
Promoting specific products
Pay per click advertising campaigns can focus on promoting specific products or services. It does by displaying ads related to the content of web pages from which they link. This type of Pay per click advertising strategy helps in launching new products or services or when there are a limited number of products and services available within your business.
Generating leads
Pay per click campaigns can help generate leads for products and services. They require additional information from potential customers before purchase. Pay per click advertising programs promotes landing pages with detailed Pay per click information. It can also be considered lead advertising programs as well as pay per click advertising. Optimizing Pay Per Click ads for mobile PPC is a good strategy to use. It helps capture the attention of today’s users. Especially for the users who love all things mobile-related. A digital marketing agency will be able to help you optimize your Pay per click ads for mobile.
Target markets PPC advertising can help target specific markets. You need to consider if the audience is right if they are located in the right geographical areas and if the buying power of these individuals will make advertising profitable.
Competitors’ PPC campaigns may also require competitors to bid on certain keywords as well as other PPC terms that their potential customers use throughout search sessions. This means that your competitors are essentially bidding against you at all times. Even when they do not log into their own accounts!
Why use Pay-Per-Click (PPC) advertising?
Pay-per-click (PPC) advertising can give businesses exposure they would otherwise not have access to. This kind of cost-effective method of promoting products and services online works well. It is because you can reach the targeted audience with specific ads which highlight the benefits of using a particular product or service. Pay-per-click adverts typically appear on a search engine results page (SERP). Especially when someone searches for keywords related to your business, products, or services. Pay per click advertising can also be displayed on social media, popular websites and apps.
Types of Pay-Per-Click (PPC) advertising:
You can categorize Pay per click ads into text Pay per click ads, image Pay per click ads or video Pay per click ads. Pay-per-click text adverts usually consist of a heading, brief description, and website link with hyperlinks in the bold or underlined text, surrounding by relevant keywords. The images may use logos, photos or graphics to attract attention with hyperlinks in brackets underneath the main image that leads to your website.
Pay-per-click video adverts are becoming more common on social media platforms. They can help engage viewers through short videos which users must watch before being directed to the website. You can easily modify Pay per click advertising according to individual needs or preferences. However, generally speaking, Pay-per-click text ads are the most common Pay per click advertising options.
How Pay-Per-Click (PPC) advertising works?
There are at least 2 steps to set up Pay per click campaigns. The first one, creating an advert and then submitting it for approval to Google Adwords, Yahoo, Search Marketing or Microsoft adCenter. It depends on who you have chosen as your Pay Per Click Advertising partner. Once approved by Pay Per Click companies, advertisers only pay when users click via advertisements. The businesses whose adverts appear most frequently and attract the most user clicks receive top billing in Pay Per Click listings.
You can measure pay per click campaigns with the number of clicks received over a period of time. They are usually expressed in cost per thousand (CPM) or cost per click (CPC). This kind of cost-effective method of promoting products and services online works well. It is because you can reach the targeted audience with specific ads which highlight the benefits of using a particular product or service.
What are the costs of Pay-Per-Click (PPC) advertising?
The campaigns can be expensive. You must create an advertising budget before proceeding with your Pay Per Click campaign. Pay-per-click (PPC) advertising can give businesses exposure they would otherwise not have access to. This kind of cost-effective method of promoting products and services online works well. The targeted audience can be reached with specific ads which highlight the benefits of using a particular product or service.
Where should I advertise Pay-Per-Click (PPC) advertising?
Pay-per-click (PPC) campaigns typically run for a few months at a time. You will need to budget carefully for your campaign. You need to consider how much you are willing to spend, what your target market is and who your competition may be when planning your PPC campaign. PPC ads can give businesses exposure they would otherwise not have access to.
kinds of PPC advertisements
What types of PPC ads are there?
Search ads.
Pay-per-click (PPC) search ads appear on the SERPs as sponsored listings. You can target sponsored Pay per click advertisements by their Pay Per Click providers to appear for certain search terms. Pay-per-click (PPC) search ads typically appear above organic search listings – Pay Per Click listings. Pay per click campaigns are expensive, so you should create an advertising budget before proceeding with your Pay Per Click campaign.
Display ads.
Pay-per-click (PPC) display ads are paid Pay per click listings which appear on a Pay Per Click providers Pay Per Click network, rather than in the Pay Per Click provider’s search engine. Pay Pay per click advertisements are targeted by their Pay Per Click providers to appear for certain search terms. Pay-per-click (PPC) search ads typically appear above organic search listings and are clearly labelled as Pay Per Click listings. The campaigns can be expensive, so you should create an advertising budget before proceeding with your Pay Per Click campaign.
Video ads.
Pay-per-click (PPC) video ads are Pay Per Click listings which appear on Pay Per Click providers Pay Per Click network. Pay Pay per click advertisements are targeted by their Pay Per Click providers to appear for certain search terms. These Pay Pay per click advertisements typically have a play button and show up with the title of the business, the business name, and the Pay Pay per click advertisements description. .
Shopping ads
Pay-per-click (PPC) shopping ads also known as Pay Pay per click advertisements Shopping ads, are Pay Pay per click listings that show up on the SERPs and are generally product specific. The user can make a purchase with Pay Pay per click listings Shopping ads products. Pay-per-click (PPC) shopping ads can show up on Pay Per Click providers Pay Per Click network, as well as within the Pay Per Click providers search engine. P
Paid social ads.
Pay-per-click (PPC) Social ads can include click listings on PPC network. It also includes third-party social media platforms such as Facebook and Twitter. Pay-per-click (PPC) can be a per click listings or bid-based provider, as well as organic Pay Pay per click advertisements on social media platforms.
Gmail sponsored ads.
Pay-per-click (PPC) Gmail ads are much like Pay Pay per click listings or bid-based Pay Pay per click advertisements as well as organic Pay per click advertisements on Gmail’s platform.
Pay-Per-Click (PPC) advertising examples
The pay-per-click (PPC) model is a great way to get your business in front of people searching for your services. On average it costs between $1 and $2 per click on Google AdWords . However, the easiest way to get started with PPC advertising is by using Google AdWords , so we’ll use that as an example here of how to set up a campaign. If you want to learn more about PPC advertising or other paid marketing strategies check out our guide on digital marketing services.
AdWords – the most well-known pay per click advertising platform
AdWords is the most well-known pay-per-click advertising platform. What separates it from other major platforms such as Bing ads, Facebook ads, etc. are two things:
1) It’s built into Google Search Network.
You have to set up your ad once and then that ad will show up across all of Google’s search network properties. That includes sites like YouTube, Gmail, Maps, etc. On the contrary, other platforms have limited coverage. If you want to advertise on multiple platforms you might need to create a separate account for each one. This may be equally costly and time-consuming as it requires constant maintenance. It leads us to point number 2…
2) AdWords has competitive bidding.
It means the price you pay for a click is mostly determined by how much competition there is. This ultimately doesn’t work out in your favor. Other platforms use algorithmic pricing where the system will try to determine the right bid price based on various factors such as quality of ad or historical performance etc. This means that you’re going to have a better chance at getting lower bids and achieving a higher position until competitors take notice and increase their own bids – don’t worry though because this also works both ways.
Whilst other platforms might offer more advanced bidding options AdWords remains relevant. It is because of its strong brand recognition and large pool of advertisers. This makes it one of those rare cases where well known brands can benefit from greater market coverage by spending less than their smaller competitors.
Alright, this is all fine and well but how do you actually get started with AdWords?
First, create your Google AdWords account which will be used to manage your campaign. Once done head over to the adwords website and click on ‘Start advertising’. You can either select ‘Search ads’ or display ads’, both are the same in terms of how they work so if you don’t have a preference go with search ads as it’s what we’ll be using here.
Now, it is the time to consider your keywords – this might sound complex but it can actually be very simple. First, determine what people would type into Google if they were looking for your services (e.g., “web designer London”) and then use a tool like Keyword Planner to help you determine which searches are the most popular. Once done make sure you add your keywords to the ‘Search terms’ box and hit save.
It’s important to note that AdWords will automatically try to include certain words in every ad, such as ‘free’, or ‘buy’. You can also add negative keywords or phrases (e.g., “cheap web designer”) which tell Google not to show your ads alongside any search containing those words. This is especially useful once you start investing in PPC and want to avoid wasting money on clicks from people looking for low priced services (you do actually want to sell high-quality items and services after all). To add negative keywords simply type them in the box provided.
Now, you need to create your ad.
This is where you’ll choose which title, description and display URL should be shown alongside your keyword(s). You can leave all of these as their default settings. But keep in mind that your title needs to be relevant to what you’re advertising. So, it takes some trialing for each campaign to find out what works best. The same applies for the description which should convince Google users why they should click on your ad – you can use up to 25 characters here so don’t be afraid to get creative!
As far as CPC (cost per click) goes this will depend entirely on how much competition there is but roughly speaking figure that if others are bidding $2-5 for a click and you bid $1.80, you’ll go ahead in the auction. Google will charge advertisers who win auctions on a cost-per-click basis, which means that every time anyone clicks on your ad that you run you’ll pay the amount you’ve selected (or lower if another advertiser’s bid is lower than yours). This also applies to other platforms such as Facebook Ads and Twitter Ads, although their pricing models might vary slightly.
It’s important that you don’t spend too much time thinking about CPC because there is only so much that can be done here.
It’s not possible to guarantee a specific position or keyword performance. As a result, the best course of action is to think about what would work best for converting visitors into customers.
In the ‘Device & location’ section, choose which devices should show your ads and where they’ll be targeted. For most campaigns, mobile devices are a complete no-go but if you’re specifically targeting mobile users feel free to unselect all other options. As for location, try to use the most specific area possible (e.g., London rather than just UK) so that Google knows exactly who is seeing your ad and can tailor it accordingly. Finally, hit save and watch your campaign come to life! This doesn’t mean it will work right away though – you’ll need to track everything carefully in order to get an idea of what’s working and what isn’t. This is why analytics tools such as Google Analytics Premium are extremely useful.
If you’re looking for inspiration, the Google Display Network consists of millions of websites across YouTube, Gmail and other sites that all help to promote your products.
That said, if your aim is to sell highly targeted items (e.g., mobile accessories) AdWords might not work for you. Try running a B2B campaign instead which focuses on promoting yourself as an expert in your field. Also remember, regardless how great your PPC campaign is, it will ultimately fail without so so-called ‘offline’ marketing. Good old word-of-mouth still beats online advertising hands down!
And that’s all there is to it! Earlier on we mentioned that AdWords can be a bit of a pain but you’ll soon get the hang of it and spend time learning how to set up your ads in no time. The real challenge is to get people to click on them but as long you’re running relevant campaigns and writing compelling ad texts, this shouldn’t prove too difficult.
To recap: – Create a campaign, ad group and ads (using keywords and relevant titles/descriptions); – Use negative keywords; – Create a budget; – Track the results.
In Brief – How to do Pay per click advertising?
Steps to do Pay per click advertising:
-Determine a monthly advertising budget.
-Find Pay per click advertising that fits your business goals to ensure your business success.
– Write Pay per click ads and create landing pages. They will convince visitors to take the action you want them to (e.g., purchase or sign up for an email newsletter).
-Launch Pay per click campaigns and monitor them using Pay per click advertising platforms. That offer useful reports, statistics, insights, and tools.
-Optimize Pay per click ads as needed based on initial results and Pay per click advertising campaign performance data.
Conclusion
You too can start making money now using Pay-Per-Click (PPC) Advertising no matter how much experience you have! If you would like a second income Pay-Per-Click (PPC) Advertising is the way to go. Pay-Per-Click (PPC) Advertising can be done by anyone, regardless of age, education or experience! Pay-Per-Click (PPC) Advertising requires no special skills other than basic computer skills and the ability to type!
You too can earn money using Pay-Per-Click (PPC) Advertising , so read on to learn how you can start earning your first $1,000 within 2 weeks guaranteed or your money back.
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References:
Kunda, G . (2014) How Do Pay Per Click Ads Work? Retrieved from https://www.komando./happening-now/325014/how-do-pay-per-click-ads-work
Pay Pay per click advertising. ( n.d.) Retrieved from https://www.digitalvidya.com/what-is-ppc/
How Pay Pay per click advertising Works? (2018) Pay Pay per click Advertising Services | PPC Agency India | IdeaForge . [online] Available at: <https://www.ideaforge.co.in/ppc> [Accessed 22 Apr. 2018].
What are Pay Pay per click ads? (2016) Pay Pay per click Advertising Services | PPC Agency India | – Ideeforge . [online] Available at: <https://www.ideaforge.co.in/ppc-services/what-are-ppc-ads/> [Accessed 22 Apr. 2018].
What is Pay Pay per click advertising? (2016) Pay Pay per click Advertising Services | PPC Agency India | Ideeforge . [online] Available at: <https://www.ideaforge.co.in/ppc-advertising/what-is-ppc> [Accessed 23 Apr. 2018].
How much does Pay Pay per click advertising cost? (2018) Pay Pay per click Advertising Services | PPC Agency India | IdeaForge . [online] Available at: <https://www.ideaforge.co.in/ppc_price> [Accessed 23 April]