Let’s explore the idea of podcasting for business!!!
That is, what can you gain from creating a series of podcasts that promote your company or service?
In addition, we’ll also discuss how you go about getting into the world of podcasting.
What Are Podcasts?
Podcasts are digital audio recordings that are episodic. They’re usually around ten minutes long at the minimum. But they don’t have to be limited by time constraints like traditional radio shows.
People subscribe to podcasts through RSS feed subscriptions. So, you don’t need individual support beyond people you reach via social media.
Podcasts are a great way to get your information out there in an easily transferable format from one person to another. In addition, they allow you to listen to your favorite shows when it’s convenient for the user.
The best part is this kind of marketing doesn’t take up much time and can be done consistently if desired.
So Why Do We Need Podcasts for Business?
It all boils down to word-of-mouth marketing. People who enjoy what you have to say or what you offer will then tell friends about your business. This way, you can have new customers from their circle of influence.
For example, when I started my pond maintenance business many years ago. I ran an ad campaign with local radio stations so my phone would ring with service requests. Then I ran ads with the local newspapers to drive people to my website. This kept customers coming in but was also very expensive.
Then about four years ago, I started including links on my webpage to podcasts. This was where they discussed how small businesses can market themselves better.
Thousands of business owners just like you are trying to bring in more business through marketing methods other than traditional advertising methods listen to these podcasts.
Now every month, I receive at least ten new referrals from these podcasts. It is because their listeners trust them and know they offer great advice on ways they can promote their businesses effectively.
The key is getting your information out there to potential customers. And, also getting people in your industry talking about your business. If they love what you do, their listeners will take their word for it and check you out.
So How Do We Go About Getting Into Podcasting?
The first step is to decide on the content relevant to your employees or your company culture.
Then once you’ve decided whether you want to use current events or delve deep into one specific subject matter, the next thing you need is a recording method like the Neewer NW-700.
This particular model has an omnidirectional microphone. This helps to eliminate most of the background room noise. So all the listener hears is words from the person speaking at them.
In addition, it has high-quality sound up to 1008kbps for higher quality files. This takes up less space on your computer or recording device.
Once you have this, you can create an intro using software editing software like Audacity. Then all you need to do is talk about the subject of your podcast with a concentration on promoting yourself. You do not have to be sounding salesy.
The best way to do this is by sharing information in a conversational tone. Don’t worry about fancy music because most people will be listening with earbuds anyway, so the lack of background noise shouldn’t be an issue.
When it comes to choosing the topic, think about relevant things to your business and clients. If possible, try and stick to one subject area at a time, such as tips for dog breeders, marketing strategies, or what you offer as a service to promote your business better.
This way, your content becomes more targeted, and people know exactly what they can expect when they tune in to your podcast.
For example, I promote my pond maintenance business by answering questions about ponds and lakes and sharing information on how to take care of them, so people know not only what we do but why we’re doing it.
Things to Know Before Starting A Podcast
Following are the things we need to know before starting podcasts for business.
1. Podcasting is a skill.
It’s something you learn by doing, and usually, this means trial and error. You will get better at podcasting the more you do it. We all get better with practice.
2. The money is on the list.
Podcasts are a great way to build your email list of potential customers and fans. If you have no email list, start building one before you even start your podcast.
3. Give away good stuff in exchange for email addresses.
This is called a lead magnet. People may or may not be willing to part with their email address, but you will have a much better chance if you give something in return.
4. Audio is different from writing.
Writing and speaking are very different forms of communication! If you’re new at either of them, this may take some time to get the hang of. If you’re an experienced writer, it’s still worth learning how to speak into a microphone and edit your own audio!
5. You need an email list before launching a podcast because…
Because we said so. It makes marketing your show easier and more effective in many ways: For example, when we launched our morning show, we were able to put an email list sign up for anyone who wanted to be notified when the podcast was launched!
Tools For Podcasting For Business:
Looking for ways to grow your business? Podcasting is the best way to develop authority and gain new clients. Here are some tools to help you create awesome podcasts for your business.
1. A Good Podcast Host – WordPress or Libsyn?
2. An Affordable Yet Professional Microphone
3. Quality Headphones for Podcasting
4. The Right Audio Editing Software
5. A Comfortable Place To Record Your Voice-Over Sessions
6. Overall, Good Production Values Enhance Your Brand’s Image And Reflects Well On You!
Now that you have the ins and outs of podcasting, all that’s left is to get out there and let the world know about it!
People are always looking for new shows to listen to, so if you provide valuable information on subjects they want to hear about, then there’s no reason why they won’t listen to your show.